December 18, 2021
Read Time:9 Minute, 48 Second

You need the best marketing automation software to scale your business fast and convert your prospects to customers.

Because, as a marketer, you already have more than enough tasks to keep you busy. And to be precise, you don’t want to miss out on important marketing tasks that needed to be done.

And here’s where the marketing automation software comes in. Marketing automation software helps you automate most of your marketing process to make it effective with little support from you. These tools cover designing and creating sales funnels and landing pages as well as email marketing, CRM, and other marketing activities.

I’m not referring to automating your social media updates alone, it also covers advanced marketing process like following-up on your customers.

However, the long list of options available on the internet has made the decision phase fierce. Like you want to ensure you’re getting the right tool for your business.

You don’t have to worry about that anymore. I have curated the list of the best marketing automation software for your business.

While some of them have their functions overlap, some only target and solve a particular type of problem.

In essence, you wouldn’t be needing all the tools listed here, but a couple of them could get the job done.

Here Are The Top Best Marketing Automation Tools

In this post, I tested and reviewed the best marketing automation tools to simplify your marketing process for you.

However, when it comes to marketing automation, there are different tools for different marketing purposes. And there are also all-in-one marketing tools that solve several problems.

In order not to waste your time, let get started into the list of the

best marketing Automation Software. 

1. Hubspot

Best Marketing Automation Software

Hubspot is one of the sales crm tools that helps attract, engage, and convert audiences into repeat customers.

Not the regular tool, Hubspot is by far one of the best inbound marketing tools you can find in the market.

With their tool dating as far back as 2006, Hubspot has absolutely acquired a lot of experience in the industry which gives them an edge over many other marketing automation tools.

With their customers sparse around 100 countries and having a customer count of over 68,000, Hubspot is obviously one of the best marketing automation tools.

Their automation tool is split into hubs. To your best interest, their automation tool is split into a marketing hub, service hub, sales hub, and a free CRM tool.

Just like you figured, their marketing hub is where you automate your marketing processes. The same goes to the service hub and sales hub.

Talking of what you can achieve with the tool, Hubspot marketing tool features an email automation tool.

Just like you figured, their marketing hub is where you automate your marketing processes. The same goes to the service hub and sales hub.

Talking of what you can achieve with the tool, Hubspot marketing tool features an email automation tool.

With the email automation tool, you can schedule emails, track emails and notifications, leverage their built-in email templates for email marketing, and many other email automation needs.

The marketing hub contains an ad management system, forms, conversations inbox, team email, live chat, conversations email, list segmentation, reporting dashboard, retargeting, and many other marketing automation tools. It also baosts of one of the best landing page builders.

While the CRM tool is a free tool offered by Hubspot to their audience, the rest of the hubs are paid tools.

But here’s where it gets interesting. All the rest of the hubs work as an independent tool. The marketing hub can function on its own without the sales hub.

And most importantly, the three hubs have different pricing plans. Which means you can choose to buy the marketing hub without buying the sales hub.

And this is what makes Hubspot to be the powerhouse when it comes to inbound marketing.

1.1 Pros of HubSpot

  • Offers a large suite of marketing tools
  • Hubspot provides a free CRM tool
  • Their marketing hub starting plan is fair
  • Provides in-depth insights

1.2 Cons of HubSpot

  • Their premium plans are expensive
  • Lack of flexibility

2. GetResponse

GetResponse is a popular email marketing tool turned all-in-one marketing automation tool.

While GetResponse started as an email marketing automation tool, the tool has added new features which includes webinar hosting to their features.

It does more than manage your email list, it provides a webinar solution to host webinars.

Hereby enabling you to add an unlimited webinars feature, unlimited landing pages, and marketing automation which lets you create templates for emails based on customer actions like abandoning a shopping cart.

Their automation tool lets you create the workflows for auto-responder emails to your audience.

It was founded in 1998. GetResponse is regarded as one of the oldest and best email marketing service providers in the industry.

The tool has a library of email templates to help you get started with engaging your subscribers.

GetResponse provides a good fit for most small to mid-sized businesses (SMBs) looking for both a reliable email marketing solution as well as a start into digital marketing in general.

It offers decent though stripped- down analytics and a large selection of third-party integration options.

However, it lacks the more advanced features present in the competitors like Campaigner, and Mailchimp.

But offers a powerful workflow feature to take customers through the process of marketing automation.

Notably, GetResponse is working to extend its capabilities here, and the platform provides a good starting point for SMB marketers looking to get their digital feet wet.

Also, GetResponse offers a variety of plans. However, where GetResponse beats the competition is that it doesn’t impose any email sending limits, which is becoming a common practice among email marketing services.

Apart from the specialized enterprise and nonprofit plans available, GetResponse offers WordPress integration.

The feature allows the creation of a landing page in the GetResponse landing page editor, which enables users to select a page in WordPress, assign your directory name and then publish the page.

Finally, by integrating your landing page with WordPress, you can build webinar and promotion pages as well as use pop-ups to generate more conversations.

In addition to WordPress, GetResponse also now integrates with the e-commerce platforms as a result, e-commerce data can be imported into GetResponse so users can do advanced segmentation.

3. Campaigner

Campaigner is a popular email marketing automation software offering automation workflows and engagement tools for small businesses.

Though it is not the sexiest platform, it is very easy to use and the email templates follow suit.

Aside from that, Segmenting contacts is easy. You can create custom fields, or you can use lists to the segment. You can use email actions to re-target contacts.

Campaigner rises above its competition by offering an excellent email marketing solution at a competitive price.

Where Campaigner beats the competition is its powerful third party integrations and in depth automation.

Their 24/7 live chat support and solid reporting is also a plus to them

For all these capabilities, an intuitive interface, and a nice price, Campaigner can be considered for email marketing.

Campaigner is certainly more complex than other tools because the latter is aimed at an audience seeking only basic functionality, even though it recently announced that it is expanding its capabilities to a full-service marketing platform.

Campaigner allows you to send an unlimited number of email messages per month to your list.

With their automation tool, Campaigner allows you to create the workflow for auto-responder emails.

These auto-responders can be sent when certain triggers (or actions) occur, like a form submission or profile change.

Notably, they can be employed to reach out to highly engaged customers or those customers who have recently made or are ready to make a purchase (see the “Basic Marketing Automation” section below for more on this topic).

Marketers, however, can best use auto-responders to create welcome emails. When you sign up for a newsletter, that would trigger a welcome email to be sent to you perhaps with a 10 percent discount.

Remarkably, campaigner enables the users to embed real-time display ads in newsletters, target your subscribers based on their area, or find out where your subscribers live based on geolocation.

4. Zoho Campaigns

Zoho is an all-in-one solution tool that offers marketing tools, sales tools, finance and accounting tools, project management tools, and many other tools you need to run a successful business.

However all their products work individual with individual pricing plans. When it comes to marketing automation, Zoho Campaigns is Zoho’s solution for marketing automation.

Zoho Campaigns is an email marketing automation tool that helps you automate your email process. Zoho campaigns allow you to build attractive email forms, manage your subscribers, and also run email campaigns.

Notably, Zoho campaigns offer email marketing solutions only. If you need more tools like a sales CRM tool, you’ll need to buy the tool separately from Zoho suite of tools.

But if you’re only concerned about your email automation, then Zoho Campaigns is equipped to help you make the best of your email list.

Zoho Campaign offers three different pricing plans; email-based plan, subscriber-based plan, and pay by email credit plan.

5. AutoPilot

AutoPilot is one of the most visual marketing automation tools in the industry.

To begin with, the automation workflow of AutoPilot is a drag and drop visual editor that lets you build an email sequence visually.

AutoPilot can be very simple and also overwhelming for beginners but is easier to grab and understand owing to the attractive visual interface.

Basically, you can draw out the path for your customers journey and keep everything running smoothly with or without you.

And that’s the joy a marketing automation tool.

All the emails can be arranged in a sequence with a trigger set alongside to trigger the emails to work.

And in order to simplify the set up process, AutoPilot provides built in email templates.

Absolutely, the tool is suitable for both online and offline businesses.

6. Drip

Aside from OmniSend, Drip is the second email marketing automation tool that focuses on eCommerce businesses as their target.

Looking at the automation needs for eCommerce, a good automation software must not only focus on attracting new subscribers but must also help improve sales generally.

And that’s the exact direction Drip comes from.

Drip offers a segmentation feature that helps in dividing email list into different categories based on their interest and engagement rate.

And this in turn has a better result on email marketing campaigns. By splitting your contacts, you can target them based on their interest and level in the purchasing cycle.

Absolutely, their abandoned cart reminder is a deal maker for the business.

Plus, Drip integrates with popular eCommece platforms making it easy to link the tool to many of the eCommerce platforms.

However, Unlike most of the tools on this, Drip does not offer a fixed pricing plan.

Their pricing plan is very flexible and only depends on the size of your email list.

The least of their plan starts from $19 per month for not more than 500 contacts.

Best Marketing Automation Software 


There you have it: The best marketing automation tools to take your business to the next level.

Absolutely, you wouldn’t be needing all the tools here because many of them have overlapping functions.

But a couple of them will make your marketing fantastic.

So there you go.

What marketing automation tool have you used before?

I would love to hear from you.

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