December 18, 2021
Read Time:24 Minute, 43 Second

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done.

Content Marketing Tools

Here’s the truth – to scale your content marketing, you definitely need tools to automate your work. You cannot do it all by yourself when it comes to content marketing. And to your best interest, there are countless content marketing tools to make your work easier.

At this point, I believe you must already know the full potential of content marketing and how it can impact your business.

Here are the 20 Best Content Marketing Tools

In this post, I reviewed over 20+ best content marketing tools to help you with your content marketing tasks. Here in the list, you will find some of the best email marketing tools, landing page tools, scheduling tools, outreach tools, keyword research tools, and many more.

Absolutely, you wouldn’t be needing all the tools written here. But an average content marketer combines 5 to 7 content marketing tools depending on their task.

1. SEMRush

SemRush is your go-to SEO tool for keyword research and backlinks research. It is undoubtedly one of the best content marketing tools for researching content.

Best known for their keyword research tool, SemRush provides a detailed analysis of keywords with their difficulty score, monthly search volume, related keywords, and sites already ranking for the keyword.

SemRush earns the medal for being one of the best keyword research tools to use; with different filtering options available.

An important filtering feature for better and accurate research is the country filter. SemRush allows you to narrow your keyword research to a country.

When narrowing your keyword research, SemRush provides unique, different and accurate results.

To content marketers, the ability to carry out keyword research and know what your audience is search for is a plus.

The user base of SemRush includes bloggers and content marketers as the majority.

Beyond keyword research, SEMRUsh is an all in one marketing tool for content, SEO, advertising, and social media marketing.

Needless to say, SEMRush offers a backlink research tool that enables you to carry out deep research of the sites linking to your site alongside their domain authority, spam score, links gained and date, and links lost plus date.

However, SemRush allows you to run a project website that SemRush analyzes every month to give you a report on SEO performance and drawbacks.

You also get SEO site audits that enable you see if there are issues with your website that prevents it from ranking high on search engines. Some plans targeted at SEO agencies offer white label site audits.

Excellent. The cost?

SemRush presently has three standard recurring subscription plans; pro, guru, and business plan.

The pro plan costs $99.95, the standard plan costs $199.95, and the Business plan costs $399.95 per month.

And for agencies or companies in need of a custom plan, SemRush has this available as an enterprise plan. Learn More.

2. Constant Contact

Constant Contact is one of the oldest and best email marketing tools with their tools dating as far back as 1995 when it was founded.

Just like many of the other automation tools on this list, Constant Contact offers a simplified solution to email marketing automation.

Offering a drag and drop builder interface, Constant Contact is easy to use and understand.

The ability to trigger emails based on where contacts clicks on your site is a great plus to Constant Contact.

And needless to say, their segmentation feature that helps send hyper-targeted emails is priceless.

Their contact management system allows you to upload your contact list from excel or anywhere you have them stored into Constant Contact database for easy management.

And that’s the strength of the tool; contact management. You don’t have to keep a scattered list of contacts everywhere on the internet. All you need to do is to upload your contacts and Constant Contact takes care of the rest.

Constant Contact offers two pricing plans; Email and Email plus. Their pricing plans aren’t expensive. The email plan costs $20 per month while the email plus plan costs $45 per month. Learn More.

3. LeadPages

LeadPages is created for the main purpose of helping you grow your email subscriber lists. Not your regular email marketing tool, Leadpages does not support sending of regular emails to your list; but is concerned about collecting more emails. It is one of the best landing page builders.

Here’s what LeadPages does. Leadpages has a library of templates for building highly converting landing pages, which you then use to collect emails from your audience. Interestingly, Leadpages has a website builder that allows you to build a custom landing page with a custom domain you own.

Alternatively, you can download the LeadPages WordPress plugin and install your lead page landing page into your WordPress site to make it easier to integrate with an already-prepared site.

The form builders are one of the greatest weapons of LeadPages. LeadPages form builder allows you to create a form with irresistible offers to draw your audience into your list.

Ultimately, Leadpages tutorials and courses will be of help in putting your lead pages in order. Their tutorial is in-depth enough to get you started easily. Learn More

4. Fiverr

This is a freelance marketplace that serves as a middleman between freelancers and clients. Fiverr lets you hire a freelancer to help your work on or with you on a project.

As a content marketer, your task involves managing a project and scaling a business through content. If you’re working on a project, then it might be necessary to hire other marketers to work with you. And this is what Fiverr does.

There are loads of services on Fiverr to help you succeed with your content marketing. You might be good in certain areas, but may have challenges in others. A tool like Fiverr will offer a pool of skilled freelancers that will deliver value and allow you focus on your own core expertise.

Fiverr offers the cheapest price for getting a task done, starting from $5. And the interesting point, Fiverr offers different categories and services to choose from.

You’re not billed monthly and neither does Fiverr offer any of the services on their platform.

Small businesses and individuals are the providers of the services you find on Fiverr.

And this makes the pricing of Fiverr services different and negotiable depending on the freelancer you’re hiring.

Where Fiverr comes in is to hold your payment and only pay the freelancer when you confirm that the service is okay.

That said, Fiverr offers a pro service that offers premium service by professionals and this comes at a premium price. Not the $5 service but ranges from $100 and above.

Definitely, with the Fiverr pro service, you can be sure of getting a quality job done for you. Plus, Fiverr examines their freelancers through a test depending on their niche to ascertain the level of their skills.

Definitely, Fiverr will always find its place as one of the best content marketing tools considering the great solution it provides for content marketers.

Absolutely, as a content marketer, you don’t need to do all the tasks yourself. You can outsource some of your tasks to qualified freelancers and have it done for you at a cheaper price, thanks to Fiverr.

We added Fiverr to this list of best content marketing tools because it provides you with a platform to higher talent that will help you succeed in content marketing.

On Fiverr, you will find writers for your blog posts, sales copy, email copy, etc. You can also find experts that will help you with SEO, social media, editing, etc.

To Learn More about how to sell your skills or for opportunities for growing your business on Fiverr, Click Here.


5. ClickFunnels

Clickfunnels is one of the best content marketing tools and is targeted at building highly effective sales funnels. It is one of the best funnel builders available in the market. Founded in 2014, Clickfunnels was created to help you build a website and a sales funnel to boost your product sales.

The founder, Rusell Brandson, is one of the greatest content marketers with amazing results and has been the reason behind the smart increase in the sales and growth of ClickFunnels. And the achievements made in the six (6) years in the industry, is enough reason to use ClickFunnels.

Still, Wondering what ClickFunnels can do for your business?

To start with, as a content marketer you definitely need a sales funnel to help you target your audience and boost conversion rate. And that’s exactly what ClickFunnels solves for you.

ClickFunnels has amazing features to help you build an effective sales funnel without having to start from scratch. There are templates and beautiful designs for your product website. Moreover, ClickFunnels isn’t lacking in blogging. Websites built by Clickfunnels are well optimized for Google ranking.

Offering different solutions to convert your customers, ClickFunnels offers a one-click upsell feature that allows you to increase your customer value by adding additional products to the cart for customers.

Their membership areas let you create amazing membership pages that host your premium content or subscription content. Definitely you can sell a membership program on a one-time fee or a subscription fee.

Other conspicuous features that you can find in the ClickFunnels dashboard are sales funnel builder, affiliate center, autoresponders, follow-up funnels, and many others.

Where ClickFunnels beat their competition is their tutorials and courses for entrepreneurs and marketers. As a matter of fact, their free and paid courses are next to nothing.

Needless to say, ClickFunnels seems to have a steep pricing, but if you know what you are doing, you will get good value for money. The founder Rusell Brandson has put together this free 30-day summit that provides a 30-day action plan to help you succeed with your marketing.

If you are into coaching, you may be interested in the Perfect Webinar Secrets, which shows you how to create Webinar that sells. He also organises training programs like the DotCom Secrets Summit, where he teaches entrepreneurs how to use sales funnels to build their business. He also has a book Traffic Secrets which teaches you how to use sales funnels to build quality traffic to your website.

ClickFunnels pricing starts at $97 per month for the basic plan, $297 per month for the platinum plan, and $1497 for the collection plan, which is the most expensive plan they offer.

The last word for ClickFunnels is that it’s one of the best assistants for content marketers to build effective sales funnels. Obviously, ClickFunnels is quite expensive, but you will get value for your money.

6. Grammarly

When creating content in the form of blog posts or Ad copywriting, you definitely need to double-check your sentences and blog post to correct Grammatical errors.

Definitely, if you’re a content writer; you need Grammarly.

Grammarly is one of the best writing tools to have as a blogger and content marketer. It helps you to check for any grammatical errors present in your craft.

And the most interesting part of it is that you can use Grammarly free with only a few restrictions compared to the premium plan.

But as expected, the premium plan is the best for content marketers; because it gives more direct and well-optimized suggestions for your words.

Grammarly premium plan allows you to switch from US English to British English. Suitable for both nonnative English speakers and native English speakers, Grammarly allows you to check for errors in your document.

Moreover, Grammarly provides a chrome extension that double-checks your Google Docs while working online. Plus, you can upload your word document to Grammarly and check if its free of errors and mistakes.

As for pricing, the premium plan starts at around $11.66 per month. It is the best content marketing tool for checking grammar and spelling. For details, Click Here.


7. SharpSpring

Another amazing content marketing tool you might need is SharpSpring. Founded in 1998 and one of the old marketing tools, SharpSpring has grown to become a strong alternative for its competitor, Hubspot.

Rather than being just an email tool, SharpSpring is a full suite marketing automation tool; that allows you to monitor your different marketing campaigns and also track what’s working.

The ability to track what’s bringing results in your marketing campaign is the foundation of SharpSpring according to its founder, Rick Carlson.

Among many features, SharpSpring allows you to send out emails, build landing pages with a library of templates, create forms, design your emails, lead nurturing, automation, lead scoring, and many more. SharpSpring offers different solutions for small businesses, agencies, and enterprises.

Notably, SharpSpring offers flexible pricing plans for different categories of businesses. They offer services for small businesses, agencies, and enterprises.

SharpSpring offers a month to month flexible billing that’s flexible enough to get started easily. The month-month pricing removes the word “commitment” from the pricing, and allows you to stop using the software anytime.

For the small business package, SharpSpring offers three different pricing plans which include the basic plan that costs $550 per month supporting not more than 1500 contacts to reach out to, the second plan that supports 10,000 contacts costs $850 per month, and finally the premium plan that costs $1250 per month offering support for up to 20,000 words

8. PerfectAudience

PerfectAudience is a solution born out of needs created in the content marketing space. A product by SharpSpring (parent company: NowSpot Inc. ), Perfect Audience is built to help you make the best of your paid ads.

What’s more painful than your ads campaign stopping even before you’re able to convert any of your audience?

SharpSpring created PerfectAudience to solve this need. PerfectAudience helps you collate all your retargeting advertising into one application.

Rather than having to switch interfaces and transferring data to collate results of your retargeting advertising, Perfect Audience helps you gather all your retargeting advertising to build that “Perfect Audience”.

A perfect audience helps you to gather retargeting audiences from the Web, Facebook, Twitter, Shopify, mobile, and cross-device.

Definitely, with Perfect Audience, you can retarget lost visitors on your website with your ads and get a better conversion rate.

Interestingly, Perfect Audience is used by some of the best brands on the internet like Eventbrite, AppSumo, New Relic, 99Designs, and many more.

Surprisingly, Perfect Audience does not have a fixed pricing or a fee. Perfect Audience charges you based on the CPM you spend on retargeting ads.

In addition, they offer a two weeks free trial or a free trial until your ad spend reaches $100.

9. Buzzsumo

Not knowing what content to create, is normal for most content marketers.

Not a sign of unseriousness, but an occurrence every marketer does have. And it was on this basis that BuzzSumo was created.

BuzzSumo is one of the best content marketing tools for carrying out content research. BuzzSumo curates the best and most performing blog posts on every topic you search, giving a heads-up on the type of content to produce.

Rather than just doing a keyword search, BuzzSumo allows you to plug in a domain name ( your competitor’s domain name) and then curate their best content alongside a rating of the social media shares and links.

Absolutely, BuzzSumo is one of the best content curation software to have as a content marketer. BuzzSumo helps you to discover trending topics, evergreen topics, keywords, and many more.

You can also narrow your check on the top-performing content on YouTube, Facebook, and the Web. Moreover, you can discover key influencers interested in chosen topics, and many other content researching features.

BuzzSumo is a must-have tool for an average content marketer who cannot shy away from creating contents and a bulk part of your work involves creating content.

As per the pricing , BuzzSumo offers four different pricing plans; Pro, Plus, Large, and Enterprise plan.

The pro plan costs $99 per month. The plus plan costs $179 per month. While the large and the enterprise plan costs $299 per month and $499+ per month respectively.

Definitely there are restrictions on the Pro and Plus plans. But there are only fewer restrictions on the Large plan and absolute zero restrictions on the enterprise plan.

10. MailChimp

MailChimp is one of the best email marketing tools in the industry. It can also be regarded as an all-in-one solution, but email marketing remains its strength. It is one of the best content marketing tools for handling your email marketing.

Although MailChimp offers other services like running Facebook ads campaigns, Twitter ads, etc. the services aren’t as good as the email marketing service they offer.

Equipped with all you need to collect and manage emails, MailChimp can be regarded as an all-in-one solution when it comes to email automation.

MailChimp allows you to manage your customers by slicing and dicing them into segments based on their interests.

For a start, MailChimp offers prebuilt segments to put your customers.

With MailChimp software, you can create signup forms to collect information, put them in segments, and then send them a targeted mail based on their interest.

And that’s the major use of MailChimp as a content marketer.

MailChimp offers behavioral targeting feature that enables you to send certain messages to your targets based on set triggers.

The trigger could be purchasing equipment. Immediately after purchase, MailChimp automatically sends transactional emails to the buyer.

Other services that MailChimp offers are landing pages, postcards, shoppable landing pages, custom domains, tags, and report analytics.

As good as it sounds, MailChimp offers a forever free plan with limited functions and features.

The remaining three plans: essential, standard, and premium plan comes at a monthly fee.

The essential plan starts from $10 per month, while the standard comes at $15 per month, and finally, the premium plan costs $299 per month.

11. Ahrefs

Ahrefs is your go-to backlink research tool that is second to Moz (only). It is really an industry leader in SEO and backlink research.

Ahrefs comprises amazing features and tools for effective SEO monitoring. Apart from the tool itself, Ahrefs provides advanced SEO tutorials on their blog and YouTube channel.

And that makes them a resource and a tool for every content marketer.

Ahrefs allows you to track broken links on your site, spam links, anchor texts for links, and many other SEO insights to check.

Perfect for running website SEO audits, Ahrefs gives you insights on how to better optimize your website for search engines.

A look at Ahrefs dashboard, Ahrefs has site explorer, keyword explorer, site auditor, rank tracker, content explorer, domain comparison, link intersect, SEO toolbar, and WordPress plugin.

Ahrefs pricing starts from $99 per month apart from some other features that are added as an add-on to the package.

While Ahrefs is one of the best content marketing tools for backlink research, it offers other features like keyword research, SEO site audit, search rank tracking, and content research.

12. WordPress

WordPress is one of the best blogging platform for bloggers and content marketers looking to build an online business.

Not just one of the best, WordPress powers the largest share of the websites on the internet. It is undoubtedly one of the best content marketing tools if you want to build a website.

And what makes WordPress a better option for bloggers, content marketers, and entrepreneurs is the flexibility that WordPress provides.

For a start, you’ve the options of doing a complete redesign of your website, countless WordPress plugins to install on your website and never-ending WordPress themes to choose from.

The number of WordPress plugin creators is ever increasing which leads to more and better options for WordPress users to choose from.

However, WordPress isn’t a free solution. It’s a paid solution that comes at a fee depending on your hosting company and the bandwidth you use a month.

Unlike free blogging platforms like Blogger that offers a forever free plan with little flexibility; WordPress stands out and is seen as a professional tool for professionals.

Although WordPress also offers a forever free plan on their other platform, their best service so far is their paid plan; as expected.

To get started with WordPress, you need a custom domain and a paid web hosting service that you can rely on.

With so many web hosting companies to choose from ( with different price tags), the cost of starting a WordPress blog varies depending on the domain registrar and web hosting company. Learn More


13. Canva

As content marketers, we are known to create different forms of content. And among many of the content we create, Infographics and images are one of the common visual content to create.

Creating an infographic can be technical if you’re creating them on a desktop graphics software like Adobe Photoshop and Corel Draw. Plus, creating web images is quite different; as you need an image that’s light and fit the resolution.

And that’s exactly what Canva solves. Canva houses a lot of templates to create the different forms of content you need. From social media images, eBook cover, Infographics, Instagram stories, and many more, Canva has a template for nearly everything.

In essence, Canva is online graphic design software that helps you create the visual content your business needs to complement your content marketing strategy.

Multiple businesses use Canva to create infographics and social media images. Definitely, as a content marketer, it’s unlikely that you have knowledge on how to use the regular graphics design software ( Adobe Photoshop and Corel Draw) and that’s another solution Canva provides.

You definitely don’t need any tutorial or experience in graphics design to get started with the Canva app. Canva is as simple as ABC. Everything is written in simple sentences for you to understand.

Navigating the platform isn’t hard. Plus, Canva provides some free stock images to choose from and paid images as well. In addition, you have the option to choose an image format between Jpeg and PNG for the free plan.

Canva offers a free plan that gives you permission to design anything. The major restriction and setback you’ll encounter on the free plan are the royal images you need to pay for. However, you can always upload your own images to Canva.

Absolutely, Canva isn’t without a paid plan. Canva pro plan costs $9.95 per month offering over 60 million premium images, 1000+ fonts, brand kit, unlimited folders, resizing to any format,  premium animations, and priority support.

14. Ubersuggest

Ubersuggest is a tool owned by Neil Patel. Very likely that you must have the name before. Ubersuggest is a freemium SEO tool that lets you carry out SEO research on your site. The tool allows you to perform keyword research, backlink research, SEO audit, and much more SEO analysis.

Absolutely one of the best content marketing tools for cost effective tracking, UberSuggest started as a free tool and alternative to popular tools like SemRush, Ahrefs, and Moz. However, a paid plan has been added to the tool with restrictions placed on the free plan.

For content marketers, we know how important it is to know what your audience is searching for. And with Ubersuggest, you can diagnose what keywords your audience are searching.

The keyword research includes the competitive score, the average DR of sites ranking for the keyword, and many more. Learn More.

15 . Trello

As a content marketer, we curate and share ideas with our marketing team, client and partners.

Whenever you’ve new ideas or content marketing strategies you’d like to implement on a project, jotting them and sharing them is the next best thing to do.

Trello is your collaboration tool for working and sharing ideas effectively with your team.

Just like CoSchedule and ContentCal, Trello helps you collaborate and plan well with your team beforehand.

And where Trello beats the competition is it’s easy to use interface and amazing collaboration features present in the dashboard.

Trello provides built-in workflow automation with Butler. The automation simplifies some of the tedious tasks that collaboration requires.

For a start, you need to set a deadline when working with a team, in order to show seriousness and also Meetup with the plan. And sometimes you might need to send a reminder to your team to remind them of the close deadline.

You don’t have to do this yourself. Trello allows setting due date command for the automatic reminder.

Other automation provided by Butler on Trello are rule-based triggers, custom cards, board buttons, and calendar commands.

As expected, Trello has a library of templates to choose from and get started with managing your collaboration in few minutes.

To get started with Trello is free. Not a free trial but a forever free plan. The forever free plan includes unlimited personal boards, unlimited cards, lists, 10 team boards, automation by Butler, and 2 factor authentication. Finally, the free plan does not support more than 10MG per file.

Definitely, Trello isn’t without a paid plan. Trello offers two different paid pricing plans, the business plan and Enterprise plan.

The business plan costs $9.99 per month, while the Enterprise plan costs $20.83 per month.

16. Adobe Marketing Cloud

Adobe marketing cloud is adobe’s marketing web analytics software. Just like Google analytics and Diib, Adobe Marketing Cloud provides web data and analysis of your website performance.

The Adobe marketing cloud makes it easy to manage content, execute campaigns, and personalization.

The marketing analytics provides analytics across all cross-channels. Learn More.

17. Pocket

Similar to Feedly, Pocket allows you to research and save content into their app.

As expected, there are times you would come across amazing content that you’d like to read.

But you’re very busy and need to get back to work. All you need to do is save the post into your pocket app.

In essence, pocket allows you to keep knowledgeable information in your Pocket.

18. Google Analytics

Google Analytics is the best free analytics tool in the industry. Although there is numerous analytics tools that you can use, Google Analytics provides a far better in-depth analysis for your audience.

It comes along with traffic analytics to analyze your website traffic and visitors. Google Analytics is capable of tracking the address of your content marketing.

Apart from Web traffic analytics, Google Analytics allows you to track the performance of your advertising.

Google Analytics provides you a code that you need to add to your site in order to give Google analytics permission to track your site and monitor your growth.

Their detailed analytics is a plus. Google Analytics allows you to track your customers’ demographics, interests, and behavior.

Google Analytics also gives a report on conversion rates based on your goal with your web traffic.

As expected, Google analytics is a free product. You can access nearly all the features with the free plan. This is probably one of the best content marketing tools for tracking sales, activities, and events on your website.

However, for more advanced and in-depth features, Google analytics charges a small amount to access.

19. VidYard

Vidyard is an online video platform that allows you to create, host and share videos with your team

Not your regular software for a webinar, Vidyard is best for business purposes that require more communication and involve a lesser number of attendees.

The Video Platform allows you to record your screen, use WebCam, edit your videos, and integrate with Gmail, Outlook, and other business tools.

Where VidYard finds applications are software demos, marketing videos, customer onboarding, customer support, analyst briefings, employee communications, new hire onboarding, project status updates, and many more business purposes. It is one of the best content marketing tools in this category.

Vidyard offers five pricing plans for businesses. The first plan is their forever free plan that does not require any payment. The free plan lets you upload and share unlimited videos, and embed up to 5 videos on your website.

The second, Pro plan, costs $15 per month and allows you to upload and share unlimited videos, embed up to 20 videos, remove VidYard branding, add a logo and CTA, and email support.

At $150 per month, the starter plan provides hosting and analytics, interactive call to action, share and embed videos,  and email support.

The Plus plan costs $850 per month offering all the features on the starter plan plus A/B test thumbnails, advanced analytics, SEO, custom user permissions, and automatic transcriptions

20. SimilarWeb

As a content marketer, metrics are essential for us. Metrics help us know the result of our content marketing campaign and how our website is performing.

While I use Google Analytics for tracking my site traffic, Google Optimize for optimizing my site for a better conversion rate, there are many other metrics that we keep up with as content marketers.

One of the metrics is checking how our site ranks against our competitors. SimilarWeb provides web analytics for businesses. SimilarWeb ranks your website and shows you the keywords you’re ranking for alongside how you rank against your competitors. Learn More

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